What are the basics?

How does it work?

What is a backer?

project is a tangible, finite campaign with a clear goal that you’d like to bring to life.
The funding goal is the amount of money that a creator needs to complete their project.
FundingGap allows campaign creators to choose from two types of funding. Funding can be either flexible-Funding or Fixed-Funding
creator is the person or team behind the project idea; working to bring it to life.
Backers are people who pledge money to creators in bringing projects to life.
Rewards are a creator’s chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced.
Each project is independently created and crafted by the person(s) behind it. The filmmakers, musicians, artists, and designers you see on FundingGap have complete control and responsibility over their projects.
Creators spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they’re ready, creators launch their project and share it with their community.
Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ are charged when time expires. If the project falls short, no one is charged. Funding on FundingGap is all-or-nothing.
Everything on FundingGap must be a project. A project has a clear goal, like making an album, a book, or a work of art. A project will eventually be completed, and something will be accomplished by it.
Many backers are rallying around their friends’ projects. Some are supporting a new effort from someone they’ve long admired. Some are just inspired by a new idea, while others are motivated to pledge by a project’s rewards — a copy of what’s being produced, a limited edition, or a custom experience related to the project.
Backing a project is more than just pledging funds to a creator. It’s pledging your support to a creative idea that you want to see exist or happen in the world.
In most cases, the majority of funding initially comes from the fans and friends of each project. If they like it, they’ll spread the word to their friends, and so on. Press, blogs, Twitter, Facebook, and FundingGap itself are also big sources of traffic and pledges.
Project creators keep 100% ownership of their work, and FundingGap cannot be used to offer equity, financial returns, or to solicit loans.